Helping Kiwis grow wealth for 30 years
For 30 years, we’ve helped Kiwis grow their wealth by keeping things simple.
Easy access to markets, broad diversification and keeping costs low.
They’re simple ideas. Proven principles that have helped generations of investors build wealth over time.
Why Smart?
Proven principles. Done consistently - As part of the NZX Group, we manage over $17 billion on behalf of New Zealand investors using an approach built on evidence and long-term investing principles.
Time in the market - Markets rise and fall, but history shows that long-term investors have generally been rewarded for staying invested.
Broad diversification - Spread your investments across companies, sectors and markets rather than relying on a few winners.
Low costs - Keeping investment costs low means more of your money stays invested and working for you.
Market tracking - Rather than trying to predict tomorrow's winners, Smart’s funds allow you to own a broad slice of the market.
What are the risks of ETFs?
Like most things in life, investing comes with some risks. Understanding the key risks can help you decide if ETFs fit your financial and life goals.
Each Smart ETF has a risk indicator to help you assess the relative risk level and compare it to other funds in New Zealand.
The risk indicator is rated from 1 (low) to 7 (high). The rating reflects how much the value of the fund’s assets will vary over time. A higher risk level generally means higher potential returns over time, but more ups and downs along the way.
Learn more about the risks involved with investing in the Smart ETFs:
