News and insights

Browse our content library to learn about investing, stay on top of market trends, and read about the latest news and updates from Smart.


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Smart’s brand story

Smart’s CEO, Anna Scott, shares the reasons behind rebranding Smartshares to Smart, and how this sets the foundation to deliver on our vision.

Letter from our CEO

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Smartshares rebrands to Smart

1 Oct 2024 media release

Read the press release

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Five golden principles of investing

Get a head start with our quick guide.

Gain insights

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ETFs and index investing explained

What is an ETF, how do ETFs work and why investing in ETFs?

ETFs explained

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7 reasons to invest in Smart ETFs

Don’t look for the needle. Buy the haystack.

Learn more